It is right to say that the Aeolian Immigrants had an affinity with the fruit and vegetable industry in Australia.
The agricultural knowledge that Aeolian migrants possessed obviously played a major role in the choice of occupation once in Australia. Fruit and vegetables were things that Aeolians knew much about. A small fruit and vegetable business seemed a desirable occupation which, while demanding hard work and long hours, provided a good livelihood and much-wanted independence for the newly-arrived migrants.
This trend of entering into the vegetable retailing industry set by the earliest Aeolian migrants was followed by most of the later arrivals, who were mostly sponsored by well-established Aeolians. These newcomers, who worked and trained under their ‘paesani’ or older relatives, were able to perceive the various benefits of owning one’s own fruit shop business, and so many went on to open up one of their own. Thus they propagated and eventually dominated the fruit and vegetable retailing industry.
However, during the 1980s, the various supermarket chains squeezed out many fruiterers from their suburban strip shopping centres, and today most of the formidable Aeolian fruiterers who set up their own businesses in the 1950s and 1960s have gone into retirement.
Some Aeolian names synonymous with Melbourne’s Fruit & Vegetable industry include Pino Narduzzo, Tesoriero & Luca Bros., Marino Casamento, the Biviano and Scaffidi Brothers, Attilio Peluso, Tullio Scaffidi, the Tarantos, Mario Russo and the Rando family, Bob Natoli, Bob & Lyn Giuliano, Cincotta, Costa, Giuseppe Mandile and family, the De Luca and Mecca families plus F. Dimattina & Co. which still operates today after 80 years, as Dimattina Provedoring, and many more.
There is no doubt that Aeolians have contributed to the Australian community with their efforts and sense of achievement in establishing themselves in a new country where everything seemed so different from the islands where they hailed from.
Please Note: Information about the below fruit shops has been supplied by family members. If there should be any corrections, please contact us at the form below.
- Albert Park
- Ascot Vale
- Brighton East
- Box Hill
- Clifton Hill
- Malvern East
- Middle Park
- Moonee Ponds
- Port Melbourne
- South Yarra
- West Melbourne
57 Sydney Rd Brunswick
226 Johnston Street Abbotsford - The Abbotsford Excelsior
187 Union Rd, Ascot Vale
Waverley Rd, Malvern East
237 High Street Northcote
20 Glenferrie Road Malvern
162 Spir Road Mosman, NSW
366A Military Road Cremorne, NSW
457 Elizabeth Street West Melbourne
87 Chapel Street Windsor
51 Chapel Street Windsor
95 High St Westgarth
59 High Street Westgarth
693 High Street Thornbury
399 Chapel Street, South Yarra
Wimmera Café Stawell
Main Sreet Stawell
115 Swan Street Richmond
244 Broadway Reservoir
31 Bay Sreet Port Melbourne
608 Main Sreet Mordialloc
6 Puckle Sreett Moonee Ponds
301 Waverley Road Malvern East
22 Armstrong Street Middle Park
267 Brunswick Sreet Fitzroy
300 Station St Fairfield North
149 Glenhuntly Road Elsternwick
Silverdale Road Eaglemont
128 Johnston Street Collingwood
454 Sydney Road Coburg
356 Queens Pde Clifton Hill
276 Queens Parade Clifton Hill
587 Sydney Road Brunswick
616 Hampton Street East Brighton
194 Bridport Street Albert Park
781 Hampton Street Brighton
356 Bay Street North Brighton
970 Whitehorse Road Box Hill
601 Station Street Box Hill
250 Carlisle Street Balaclava - Tesoriero & Luca Brothers
905 Sturt Street Ballarat
102 Bridge Street Ballarat
129 Dundas Place Albert Park
99 Dundas Place Albert Park
95 The Avenue Albert Park
Barkley Street Ararat - Bon Ton Café then Town Hall Cafe
Barkley Street Ararat - Plaza Café then Pinzone Bros Cafe
352 Flinders Street Melbourne
597 High Street Northcote
495 High Street Northcote
263 High Street Northcote
527 Chapel Street Prahran
267 Brunswick Street Fitzroy
601 Station Street Box Hill
135 Victoria Avenue Albert Park
57 Sydney Rd BrunswickBobby( Bartolomeo also Robert John Taranto 1939 to 1998) and Maria Taranto (nee Rocca)
Bob Taranto was know as the fruitologist. Literally born premature in a fruit shop when the weight of carrying the bar of the shop shutters induced an early labour at 479 Sydney Rd Coburg.
His parents Rafeale Taranto and Nancy (nee Lopes) were there since the mid 1920s to the late 1950s when the government forcibly acquired the property to house the Coburg post office. After that they moved to 57 Sydney Rd Brunswick.
In late 1966 Bobby married and soon after took over the family business.
Relocated to 479 Sydney Rd Brunswick until Dec 24 1997.
226 Johnston Street Abbotsford - The Abbotsford ExcelsiorAntonino & Tilda Ziino
In photo: Antonino Ziino (27 Sept 1893 - 15 May 1976) Marianna (Mary) - daughter (15 Aug 1920 - 12 Apr 1986) Francesco (Frank) - son (14 Jul 1924 - 6Sept 1988) Domenico (Nin) - son (22 Oct 1927) - still living.
187 Union Rd, Ascot ValeGiovanni and Nunziata Martello
1950's to 1970's
Giovanni would wake up early to go to the Victoria Market to get his supplies for the day.
Waverley Rd, Malvern EastTom Mollica
237 High Street NorthcoteM. Casamento
20 Glenferrie Road MalvernGiovanni Alaimo
162 Spir Road Mosman, NSWGiovanni Favaloro & Son Giuseppe Favaloro
1934 to 1976
In 1944 Giovanni's son, Giuseppe Favaloro took over and ran the fruitshop until 1976.
366A Military Road Cremorne, NSWGiovanni (Jack) & Angela Favaloro
1953 to 1972
Giovanni Favaloro also run a fruit shop at 162 Spir Rd Mosman NSW from circa 1934 to 1944 when his son Giuseppe Favaloro took it over and ran it until 1976.
457 Elizabeth Street West MelbourneGiuseppe Cara
1914 – 1925
From 1903-1904 Giuseppe and Harry Carra were selling fruit and flowers from barrows on Princes Bridge.
In 1927 Guiseppe moved to 115 Swan Street Richmond and became a Wine Merchant.
87 Chapel Street WindsorFrancesca Biviano
Years Currently Unknown
51 Chapel Street WindsorJoe and Rosina Cincotta
1950s and 1960s
95 High St WestgarthA.Biviano
59 High Street WestgarthG. Mollica
1926 to 1936
693 High Street ThornburyCincotta Brothers
1926 to 1933
399 Chapel Street, South YarraGiuseppe & Maria Lagreca & son Bob La Greca
1910 to 1954
Wimmera Café StawellCharie Strangio & Vincenzo Pinzone
Main Sreet StawellCharlie Strangio & Vincenzo Pinzoner
115 Swan Street RichmondGiuseppe Cara
Between 1903- 1904 Giuseppe and Harry Carra were selling fruit and flowers from barrows on Princes Bridge.
In 1927 Guiseppe moved to 115 Swan st Richmond and became a Wine Merchant. His father Gaetano also established a business in Melbourne.
His brother Felix Carra was a fruiterer in Horsham before moving to Melbourne to become a wine merchant. His brothers Lorenzo and Harry were publicans and wine merchants.
244 Broadway ReservoirFelice and Leonilda Natoli
1960s to 1970
31 Bay Sreet Port MelbourneGiuseppe and Maria Villanti
1936 to 1956
608 Main Sreet MordiallocGiacomo and Edna Jean Martello
1929 till 1953
Giacomo would drive his fruit truck to Vic Market several times a week and put long hours in without a break.
6 Puckle Sreett Moonee PondsFrank and Rosalia Mollica
1934 to 1958
301 Waverley Road Malvern EastVince and Melba Portelli
1950s to mid 1960s
22 Armstrong Street Middle ParkTony and Mary Mandile
1949 to 1961
267 Brunswick Sreet FitzroyBartolo and Bartolina Palamara
300 Station St Fairfield NorthBartolo and Giuseppina Natoli
1958 to 1977
149 Glenhuntly Road ElsternwickAntonio & Angelina Casamento and Frank Casamento
Silverdale Road EaglemontFrank and Popi Natoli
1960s to 1970s
128 Johnston Street CollingwoodFrank and Maria Cincotta
1934 to 1936
454 Sydney Road CoburgAngelo and Nunziata Ferlazzo
1920s until unknown
356 Queens Pde Clifton HillAngelo Palmisano and Maria Famularo
1920s to 1950s
In 1919 Angelo & Maria purchased the business from Giuseppina and Antonio Casamento after they moved to the fruiterer shop at 356 Queens Parade, Clifton Hills.
276 Queens Parade Clifton HillBartolo and Santina Ferlazzo
1930s and 1940s
587 Sydney Road BrunswickAngelo & Caterina Russo
1920 to 1940
Angelo Russo at the age of 9 sold flowers at the corner of Flinders & Swanston Streets. At 18 years old, he operated the fruit stall in the laneway behind Young and Jackson then later in 1920 purchased a shop at 587 Sydney Rd Brunswick Angelo Russo's grandson Peter Russo Solicitors operates at 150 Sydney Rd Brunswick today.
616 Hampton Street East BrightonTony and Rosa Devola
1950 to 1990
Son Anthony took over the business
194 Bridport Street Albert ParkGiovanni (John) Materazzo & Beryl (Fraser)
1935-1953 <br In 1925 when John first arrived in Australia at the age of 14 he worked at the Victoria Market. From 1935 to 1953, (for 18 Years) John and his wife Beryl owned a Fruit Shop at 194 Bridport Street Albert Park.
781 Hampton Street BrightonBartolo and Bartolina Palamara
1948 to 1960
356 Bay Street North BrightonFrank and Maria Cincotta
1937 to 1957
970 Whitehorse Road Box HillGiuseppe (Joe) Russo & Josephine Russo
Workers/Boarders -Micheal Palma, Antonio Castellano, Bob Castellano, John Taranto
In 1959 Joe & his brother Giovanni Russo (Jack) opened another fruit shop in the new Box Hill arcade. They continued to trade here till 1967. Josephine Russo (Jack’s wife) also worked here along with other part-time female staff.
601 Station Street Box HillAntonio Ferlazzo
Antonio Ferlazzo had three fruit shops. He then married Felicia Natoli and they rented a fruit shop in New Market, then Mont Albert. In the early 1950's they purchased a fruit shop.
250 Carlisle Street Balaclava - Tesoriero & Luca BrothersMichele De Luca & Giuseppe Luca
The original fruit shop was established in 1915. Vincenzo & Caterina Tesoriero's business would operate in the heart of Carlisle Street Balaclava for 70 years.
Due to Vincenzo's poor health, his children and their husbands would take over and the business was renamed TESORIERO & LUCA BROS.
Nearly all the grandchildren worked there at some stage and a number of Aeolians worked with the family. Three generations of family members ran the business until it was sold on February 15th, 2015.
905 Sturt Street BallaratAntonino Casamento & Giuseppina Palmisano then Angelo Palmisano and Maria Famularo
Opposite the Ballarat Base Hospital.
Originally Giuseppina Palmisano and her husband Antonino Casamento owned the fruiterer business from 1910 to 1918.
In 1914 Angelo Palmisano (Giuseppina’s brother) and Maria Famularo moved from Colac to help them run the business.
In 1919 Angelo Palmisano and Maria Famularo purchased the business from Giuseppina and Antonio Casamento after they moved to the fruiterer shop at 356 Queens Parade, Clifton Hills.
In 1960 the 905 Sturt Street fruiterer shop was sold to R. Ritchie, along with all the other shops in the complex, which was then demolished for his supermarket.
Information given my Lyn (Palmer [Palmisano]) Sands. (Granddaughter of Angelo Palmisano)
Image- 1938. The Palmisano Family outside the 905 Sturt St fruiterer shop. L-R: Rosina, Grandmother (Maria Palmisano), Mary, and Angelo (my dad). Absent: Kate and Tony. Grandfather Angelo Palmisano left his family in 1933.
102 Bridge Street BallaratFrank and Jack Re
129 Dundas Place Albert ParkGiuseppe and Elvira Palamara
Established the first Milk Bar with Italian deli and mixed business.
99 Dundas Place Albert ParkGiuseppe and Elvira Palamara
95 The Avenue Albert ParkGiuseppe (Jack) Mandile
1937 to 1962
Barkley Street Ararat - Bon Ton Café then Town Hall CafeJoe & Tom Pinzone
Barkley Street Ararat - Plaza Café then Pinzone Bros CafeVincenzo Pinzone
352 Flinders Street MelbourneGiuseppe and Harry Carra
They were selling fruit and flowers from barrows on Princes Bridge.
597 High Street NorthcoteG. Lo Piccolo
1926 to 1950
495 High Street NorthcotePhil and Lina LoRicco
1950s and 1960s
263 High Street NorthcoteBartolo and Giuseppina Natoli
1925 to 1955
527 Chapel Street PrahranGiuseppe Carra
1914 - 1925
267 Brunswick Street FitzroyBartolo and Bartolina Palamara
601 Station Street Box HillAntonio Ferlazzo
Antonio Ferlazzo had three fruit shops. When he first arrived in Melbourne from Vulcano, he worked in his brother's fruit shop. He then married Felicia (nee Natoli born in Lipari) and they rented a fruit shop in New Market, then Mont Albert. In the early 1950's they purchased a fruit shop they were renting at 601 Station Street Box Hill.
135 Victoria Avenue Albert ParkTony & Giuseppe (Jack) Mandile
More shops will be added this year. Please fill in the below form for us to add your family’s fruit shop here.